After 35 years of providing offset & digital printing, fulfillment and distribution, the team at Pressworks wanted to create a better brand presence to ultimately reach new customers. This led to a comprehensive look at their target markets; we created a plan to reach new print buyers as well maintain great relationships with existing clients. We also identified print buyers’ attitudes and behaviors to help feed the process of design development.
Using bright colors and a modern font the Pressworks logo was designed to evoke a streamlined printing process and convey the attributes of trustworthy, capable, reliable and consistent.
Skills: Primary & Secondary Research, Strategy, Creative Direction
