Geophysical Survey Systems, Inc. is internationally respected for technological advancements in the geophysical, archaeological, forensics, infrastructure, public works and transportation industries. We were challenged to rethink their brand and online presence. 
The identity solution is based on the radio waves of ground penetrating radar, is easily molded into their products and translates well across their 7 served continents.
Skills: Creative Direction, Brand Strategy, UX, UI,
GSSI’s objective was to demonstrate how their end users, and the world, benefit from the products they bring to market. We set about making it easier to explore their product line and browse across multiple categories with ease while also being able to easily digest the complex information presented. We also created a resource center for their customers to readily access software updates, manuals and user guides.

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